Mobile Website Monitoring Solution Buying Guide – Essential Features

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Did you know that throughout the world, there are over 1.2 billion Internet users who access websites via a mobile device? This astonishing statistic breaks down to over 15% of all Internet traffic being delivered through mobile devices. Because of the growing number of Internet traffic coming not from traditional sources (desktops or laptops), the need for effective mobile website monitoring solutions has never been greater. If you’re searching for a way to keep your website competitive and attractive, then it’s imperative you immediately begin the search for an effective mobile website monitoring solution.

Data Derived from Actual Users

When you’re seeking out a mobile website monitoring solution, perhaps one of the most influential features you must confirm is data derived from actual users. While synthetic website monitoring solutions are an effective tool for pre-deployment, once a mobile website goes live, it’s imperative to receive detailed insights regarding user behavior and experiences.

With mobile user data, an administrator is capable of determining mobile platform performance and response times. Real user data allows a transparent view into the behavior patterns of users, such as click-out pages, duration spent on the site and geographical location of users. By comparing these reports to desktop computer user reports, you’re able to gain a complete picture of how users experience your site on both mobile and desktop platforms.

End-to-End Monitoring

A mobile website monitoring tool must be able to accurately monitor end-to-end transactions. Being able to effectively monitor all interactions between a user and the wireless network used to access your site. This is an imperative feature as it showcases how specific devices and wireless networks interact with your site. By gaining key insights at various checkpoints throughout the user-website interaction, administrator’s may determine weaknesses within the mobile website, such as improperly optimized content or applications.

Detailed Diagnostic Reporting

If your mobile website is like almost every other site, it’s created through a complex series of static and dynamic page elements. As the needs of users increase, the requirement for more complex architecture and infrastructure components also increases. Therefore, one of the most important features one must seek out in a mobile website monitoring solution is a highly detailed diagnostic tool. Because operation system and device types can have unique impacts on critical components, it’s imperative to determine not only when issues arise, but the root cause of these issues. The most effective tools are those that run an automatic diagnostic check, but also ones that offer instant error alerts and notifications when third party content or elements become unavailable or fall below its established performance baseline.

The Most Important Metrics to Monitor to Enhance Visitor Conversion Rates

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Throughout the past decade, the use of eCommerce website has risen from select retailers in one of the most used methods of earning revenue through a digital platform. In fact, over 40% of Internet users have bought a product through an eCommerce. This percentage translates to over one billion buyers, and it’s expected to only increase throughout the next several years. If you’re interested in growing your conversion rates, and ultimately your revenue, then it’s imperative that your website monitoring solution focuses its monitoring solutions on several key conversion metrics.

Metric #1 – Traffic Sources

There are several important reasons as to why you should place concentration on monitoring the source of your website traffic. First, and foremost, it’s imperative to determine where traffic is coming from as it directly influences how users engage with your website. There is a total of three primary traffic sources, which include: Referral Users (users that were referred to your site via another website or blog), Search Engine Users (users that accessed your site via a search engine result), and Direct Users (users that accessed your site by directly inputting your site URL into their Web browser).

While each of the aforementioned traffic sources is imperative for a successful eCommerce site, the focus you place on each site is based upon the amount of traffic coming from a specific source. Identifying your primary sources of traffic also provides you with the necessary levels of information to determine whether your advertising efforts (or SEO efforts) are paying off.

Metric #2 – New Visitor Conversion Rate

Perhaps one of the most important conversion metrics to manage with your website monitoring solution is the number of new or unique visitor conversions. When establishing your monitoring software, it’s imperative to monitor how first time users or unique users interact with your website. The primary goal of this monitoring location is to enhance the conversion rate of first time users by learning how they interact with your website. With this information, an administrator is able to improve the website and Web application design and interactivity to better persuade visitors to purchase a product or service. It’s with this understanding, administrator’s are able to determine their current user bounce rate, and whether recent improvements or adjustments reduce the bounce rate for initial visitors.

Metric #4 – User Enagement and Interaction Level

Outside of monitoring the conversion rate of visitors, it’s imperative that a system administrator understand exactly how real-users interact and engage with the website. Throughout a website monitoring solution, you’re able to determine exactly how a user interacts with the various page elements of your website as well as how your design and functionality elements affect this behavior, which ultimately leads into higher conversions. Every interaction made between users and the website is important to determine why your website is over or under-performing. By increasing your awareness of interactions and engagement levels, you’re able to enhance your ability to increase conversion rates.

Low-End Website Monitoring Solutions – Benefits and Drawbacks

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When it comes to securing the stability and performance of your website, perhaps one of the most effective ways to accomplish this goal is through a website monitoring solution. Much like any other tool or software designed to protect the performance of your website, and its included elements, there are several different types of website monitoring tools. Perhaps one of the most cost-effective of this is known as low-end monitoring. This level of monitoring, also referred to as PING monitoring, does not offer in-depth insights into the performance and functionality of your site. However, for those who are looking for a simple way to begin their monitoring adventures, low-end website monitoring tools may be your ideal option – at least until your site grows into a complex enterprise.

What is a Low-End Monitoring Solution?

There are many different types of low-end, or PING, monitoring solutions. While the implementation of these solutions can vary, its primary objective remains universal – to ensure the uptime and availability of your website and Web server. At the most fundamental level, low-end monitoring solutions check the uptime of a website by sending a low-level message, also referred to as a data packet, to the website server. However, this is where many become confused.

These PINGs are not interacting with the actual website. Rather, they are sent directly to the server that’s hosting the website. Therefore, information collected has nothing to do with your actual website or its internal contents. While this is an effective means of ensuring your Web server is operating as it should, there are some obvious limits in terms of information that’s provided. Because of this, many system administrator’s chose to utilize a PING service as only part of its entire monitoring solution.

While there are obvious limits in regards to what this type of website monitoring solution is capable of performing, it’s still an essential level of monitoring for many smaller or startup enterprises. If you’re interested in integrating a PING service into your enterprise, there are several features you should ensure are included. These features include:

  • Connection Status - With each PING, the monitoring tool should provide detailed insights regarding the current connection status. Connection status informs administrator’s whether or not their servers are connecting with the network, and with user’s, in an appropriate manner.
  • Loss of Connection - This is an essential feature for all low-end monitoring tools. Immediately upon identification of a drop in connection, the monitoring solution must send an error alert or notification to administrators.
  • Real-Time PING Statistics - There are many different elements when it comes to determining the overall performance and connectivity of a website to its servers. In order to keep a close eye on the availability (uptime) of your website and its included servers, a low-end monitoring solution must provide users with real-time statistics regarding not only the availability, but also the speed of your Web servers.

Connection Reports - While low-end website monitoring tools are not designed to provide you with highly detailed reports regarding the performance or functionality of your website, they are integral in understanding the quality of your server connections. Therefore, it’s imperative that your PING monitoring tool be able to provide reports detailing the quality of network connections. With this information, webmaster’s are capable of determining whether or not changes in server configurations are necessary to support the load of users.

Website API Monitoring Defined

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Regardless of the size or scope of your website, many choose to use an API to support various page element and application functions. API, which stands for Application Program Interface, is defined as a set of protocols or routines for developing and implementing various software applications. In the most basic sense, an API specifies how the various software components interact with GUI (graphical user interface) components. While there are many different types of APIs, which range based upon website purpose, application type and operating system, the need for effective API monitoring is universal. When you’re searching for an effective API monitoring solution, it’s imperative that this solution offers several vital features.

API Performance Monitoring

Website APIs have become an essential component for many websites, as it provides the necessary levels of communication between a third party element and the actual website. The performance of an API plays a significant role in the overall user experience. The importance of API performance is made even greater when an API controls critical business components, such as a shopping cart/checkout application or delivery of digital products.

When you’re seeking out an effective API performance monitoring solution, it’s imperative that this solution come with the following features:

  • Included API Database - Perhaps one of the greatest features one can look for in an API monitoring solution is its included database of API transactions. These pre-written transactions can be implemented within a variety of websites and its included API protocols.
  • Customized API Tests - If you’re a developer, or if you wish to provide your developers with greater monitoring capabilities, then it’s essential that your API monitoring solution provides the ability to create customized API tests. This is especially important if your APIs are complex and are involved in critical business applications.
  • Test Scheduling Flexibility - In order to ensure your API components are working as they should around the clock, it’s imperative that API tests be executed at specific times throughout the day. Therefore, only choose a monitoring solution capable of delivering schedule flexibility.
  • Data Extraction - Because most enterprises utilize their own brand of analytic platforms, it’s imperative that data collected through an API test be easily extracted and exported into your analytics platform. This allows comprehensive review of not only an API component, but the health of an entire enterprise in relation to this component.
  • Custom Report Creation – Much like any other form of website monitoring, it’s imperative that the monitoring solution provides customized reports. These reports should be based upon not only the operation of an API, but also its performance. It’s only through the detailed insights delivered through these reports that developers and administrator’s are capable of creating an effective and thorough improvements to boost overall performance and reliability.